So the indie has just launched a new campaign to get retailers to cut down on unnecessary packaging. They were asking for readers to send in their own examples of ridiculous packaging, so I sent in this.
Do you think they’ll print it?
> Date: Mon, 22 Jan 2007 09:08:59
> From: “Matt Armstrong”
> To: firstname.lastname@example.org
> Subject: The Campaign Against Waste
> Dear Sir,
> I strongly support your new campaign to eradicate unnecessary
> packaging from the products we buy. There is one particular example of
> excessive waste that particularly annoys me: every Saturday I pop down
> to my local newsagent to pick up my preferred Saturday newspaper. And
> every time I despair when I find that the supplements are all wrapped
> together in unnecessary, non-biodegradable, plastic.
> The newspaper in question has often been known to prominently cover
> environmental issues, and I know I am not the only person who has
> written to them to point out this hypocrisy, but they have yet to
> change this packaging policy.
> Clearly the only answer is to vote with my wallet by stopping buying
> this particular paper until there is a change of policy…
> Kind regards,
> Matt Armstrong
UPDATE: Er, no, apparently not. For some reason there wasn’t enough space for my letter (or any other letters making the same point). I can’t think why…
Although there was space for this leader article: “We must vote against waste with our wallets“. Of course I’m sure that’s just a coincidence…