Schrödinger’s Medicines

So there I was flipping through the paper yesterday when I noticed something a little, um, odd about the massive full page ad on page 6 of The Sunday Age: You can’t quite see it from that distance, so lets look a little closer… Yeah. That’s odd. All the labels on those little bottles of Swisse Snake Oil are all blurry. A printing error maybe? Surely not… I assumed that this would be something to…

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